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| MANILA, Philippines - Eton Properties Philippines Inc., the local real estate development unit of the Lucio Tan Group of Companies, is positioning itself for aggressive growth with the launch of eight new projects to boost sales by 20 percent this year. At the launch of Eton Cyberpod Corinthian yesterday, company president and chief operating officer Danilo Ignacio said the firm has lined up more projects this year on the assumption that there would be peaceful elections. “2010 is seen to be a very good year for the real estate industry with the holding of national elections that is, hopefully, peaceful and orderly. History has shown that economic growth immediately followed all post-martial law national elections. This, plus continuously growing OFW remittances and the recovering global economy, all point to a very positive outlook for the industry,” Ignacio said. As of end-2009, Eton had 28 projects in its portfolio and is expected to end 2010 with a total of 36. Four new residential projects are slated for launch this year -Eton Tower Makati, West Wing Villas, River Grove and the first condominium building within the 12-hectare Eton Centris at the corner of Edsa and Quezon Avenue. Located at the corner of V.A. Rufino (formerly Herrera St.) and Dela Rosa St., the 40-storey Eton Tower Makati will feature a mix of residential, Soho and serviced apartment units that will have a direct connection to the elevated walkways of the Makati central business district. The units will be available in studio and one-bedroom units, priced at P2.3 million, VAT-free. The first two floors will comprise the retail component of the project. |
West Wing Villas, on the other hand, is the third phase of North Belton Communities, the group’s first foray into the middle-income market through wholly-owned unit Belton Communities. Situated on a 5.2- hectare property, the project will make available three to six bedroom house-and-lot units. River Grove meanwhile, will rise on a 5.7-hectare lot within Eton City -the company’s nearly 1,000-hectare township development in Sta. Rosa, Laguna. The project, which will feature lot cuts averaging 500 square meters, is targeting the upper middle market. Ignacio said construction of the planned condominium building in Eton Centris will start in the third quarter this year. On the commercial center side, Eton will begin selling commercial lots in Eton City and development of a lifestyle and commercial strip in the company’s 68 Roces townhouse project in Quezon City. Also in the pipeline is an events venue in Eton Centris. Following the strong take-up of the first building and continued interest from major business process outsourcing (BPO) companies, plans are in the works for the second BPO building in Centris. Meanwhile, Eton Cyberpod Corinthian, a three-building four-storey BPO office campus at the corner of Edsa and Ortigas Avenue, opened yesterday with tenants getting a 50 percent discount for starting commercial operations. Among its tenants include Northgate Arinso and StarTek International Ltd. |
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| MANILA, Philippines - Lucio Tan-led Eton Properties Philippines Inc. has lined up 8 new projects this year to take advantage of the sustained strong demand in the market. In an interview with reporters, Eton president Danilo Ignacio said 4 new residential projects will be unveiled this year, along with 3 commercial projects and one office development. Ignacio declined to disclose the overall construction cost. The residential projects are the 40-storey Eton Tower Makati at the corner of V.A. Rufino and Dela Rosa Streets in Makati City; the 5.2-hectare West Wing Villa, a townhouse development in Novaliches, Quezon city; the mini-eclave in the South Lake Village of Eton City in Sta. Rosa, Laguna; and a condominium within the 12-hectare Eton Centris at the corner of EDSA and Quezon Avenue. |
Meanwhile, the commercial projects include a lifestyle and commercial strip along the company's 68 Roces project in Quezon City; a special events venue within Eton Centris, and a set of commercial lots within Eton City. Ignacio said Eton is putting up a second office building in Eton Centris that will accommodate business process outsourcing companies expanding their operations in the Philippines. "The year 2010 is seen to be a very good year for the real estate industry with the holding of national elections that is, hopefully, peaceful and orderly. History has shown that the economic growth immediately following all post martial law nation elections," he said. Eton currently has 28 real estate projects. |
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| Certain that the real estate property market will continue to be upbeat in the coming month, Belton Communities, Inc. (BCI), a wholly owned subsidiary of Lucio Tan-led Eton Property Philippines, Inc. (EPPI) is banking on its mid-income developments to further boost sales. According to Belton Communities Inc. senior assistant vice president and project director Juan Antonio Gatuslao, “Demand for mid-market housing units reflects the increase in buyers’ desire for more stable and tangible ways to spend their money. Belton Communities is definitely poised to take advantage of this demand as it offers the market reasonably priced properties, stamped with the same world-class standards of parent company Eton properties.” Establish a year ago, BCI has sought to establish a new standard in housing developments with its properties being strategically located, well designed master planned residential communities made available to a greater number of families through its affordable prices. “Belton Communities takes advantage of the extensive land bank of the Lucio tan Group of Companies to offer quality real estate properties which are part of integrated communities with convenient access to schools, hospitals, transport, leisure and entertainment facilities.” |
BCI’s first project launched a year ago is the North Belton Communities along Quirino Highway in Novaliches, Quezon City, which offers a lifestyle of convenience shopping being right across SM Hypermarket and minutes away from SM North and Trinoma. “And, as buyers are now particular in choosing where to buy because of all the flooding brought about by Ondoy and other recent super typhoons, we are glad to say that North Belton Communities is flood-free, owing to both good location – at least 131 ft. above sea level, as well as more than adequate drainage systems,” added Gatuslao. North Belton Communities to date has two residential enclaves; the Manors comprising of 5-storey, mid-rise buildings (MRBs) and the West Wing Residences comprising of townhouses and house & lot packages. BCI is also building a new middle-income subdivision within the sprawling Eton City project in Sta. Rosa, Laguna – the West Wing Residences at Eton City. This newly launched project of BCI which is just a 40-minute drive from Makati features houses inspired by contemporary American architecture and generously provided with wide open spaces and lifestyle amenities. |
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| Certain that the real estate property market will continue an upbeat mood in the coming months, Belton Communities Inc. (BCI), a wholly owned subsidiary of Lucio Tan-led Eton Properties Philippines Inc (EPPI) is banking on its mid-inome developments to further boost sales. According to Belton Communities Inc. senior assistant vice president and project director Juan Antonio Gatuslao, the demand for mid-market housing utis reflects the increase in buyers’ desire for more stable and tangible ways to spend their money. “Belton Communities is definitely poised to take advantage of this demand as it offers the market reasonably priced properties, stamped with the same world-class standards of parent company Eton Properties,” he said. Established a year ago, BCI has sought to establish a new standard in housing developments, with its properties being strategically located, well-designed master planned residential communities made available to a greater number of families through its affordable prices. |
“Belton Communities takes advantage of the extensive land bank of the Lucio Tan Group of Companies to offer quality real estate properties which are part of integrated communities with convenient access to schools, hospitals, transport, leisure and entertainment facilities,” Gatuslao said. BCI’s first project launched a year ago is the North Belton Communities along Quirino Highway in Novaliches, Quezon City, which offers a lifestyle of convenience shopping, being right across SM Hypermarket and minutes away from SM North and Trinoma. “And, as buyers are now particular in choosing where to buy because of all the flooding brought about by ‘Ondoy’ and other recent super typhoons, we are glad to say that North Belton Communities is flood-free, owing to both good location – at least 131 ft. above sea level, as well as more than adequate drainage systems,” added Gatuslao. |
February 17,2010 Updates
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